How digital signage can be used in the F&B industry
In the food and beverage industry, providing satisfactory customer service encompasses more than just the quality of the fare being sold. The food and beverage industry relies heavily on cross-selling and up-selling and a favorable dining experience for the customer. The correct deployment of digital technology can offer businesses the opportunity to promote and advertise products, as well as increasing brand loyalty.
Why digital signage helps businesses in the food and beverage industry:
Compact, neat, green
In the past, digital signage required a lot of hardware with messy and complicated wiring. Today, the options available are neat and streamlined, without any clutter, bulky hardware setups, or droves of wiring to work around. Modern digital technology is energy efficient and, as well as reducing printing costs on menu and sign production, offers a greener alternative to businesses.
Easy to manage
The information displayed on digital signage is added from a central remote hub, meaning that updates and edits can be made instantaneously and displayed on all screens across multiple locations. Important promotions, pricing information, and advertising content can be adjusted and added easily, without requiring programming. As digital signage offers a “one-size-fits-all” approach, the content will be automatically scaled to fit any display size.
Many restaurants have different menus for various times of the day. With digital signage, the digital menus and displays can be set to automatically change from the breakfast menu to the lunch menu at a specific time. Launch exclusive products or promote seasonal offerings across a variety of locations instantaneously. This leaves staff free to attend to other customer service duties and reduces content management costs.
Digital signage has been proven to resonate better with potential shoppers. With 44 percent of consumers saying that technology has a strong effect on their decision to buy new food and beverage products, customers respond to fun and engaging content better than they do to static signage. Therefore, by adding dynamic digital signage options, businesses can leverage their power to reach a larger customer base.
Put products in the spotlight
With just a few clicks, certain items can be promoted or pushed forward on digital menus. Menus can be updated with sold-out products or used to encourage the sale of specialty items. The flexibility of digital signage makes it ideal for rapidly changing menus in a fast-paced industry.
Boost brand loyalty
By creating a personal interaction with your products via digital signage, this will, in turn, create an interaction with your brand. Digital displays and kiosks across all locations emblazoned with business branding produce an ingrained memory of your brand which, when followed up with a positive customer experience, will instill a loyalty in the customer.
Ways businesses in the food & beverage industry can leverage digital signage
Self-service kiosks with touchscreen capabilities allow customers to avoid long lines and to place orders themselves. This not only puts the power into the hands of the customer and makes for a more engaging form of queuing, but it also reduces the burden on counter staff.
Digital signage provides a more engaging and interesting way to display menus at the point of sale. This will boost the possibility of impulse buying and helps customers to make faster dining decisions which in turn reduces queue size. Easily cross-sell or up-sell menu items with suggested meal deals or additions.
Drive-thru menu boards
For food and beverage businesses with a drive-thru, digital signage can be used to clearly and quickly inform customers of menu options and specials. Easily updated from a central location, drive-thru digital menus are more inviting to customers and provide menu illumination on dark evenings.
Using outdoor digital signage can help attract new customers and build a larger customer base. Due to the flexibility and compatibility of digital signage, advertisements can easily be scaled to fit small light boxes or large outdoor LED billboards with just a few clicks.
Kitchen queuing boards
Digital signage is not just for the customer’s convenience. It can also be implemented in the kitchen or behind the scenes to streamline internal operations. Once customers place an order in the digitalized system, these can immediately be presented to chefs, waiting staff, and management via digital kitchen queuing boards. This assists in order preparation and improves customer wait times, as well as allowing management to use the information for reporting purposes.
Digital entertainment boards
Digital signboards can dynamically display text, images, and videos across all selected screens. Businesses can use digital entertainment boards to amuse and occupy customers while they queue or dine. Whether it is an interactive video wall for children or a large screen projection in a dining area, digital technology can yield a more positive customer experience.
Interactive touch tables
With today’s modern digital signage contributions, interactive touch tables bridge the gap between the digital and the physical world. Ordering, including continued drinks orders, can be made directly from the customer’s table, lessening the volume of work on waiting staff, as well as entertaining the customer during their visit. Designed from numerous materials to match any interior, interactive touch tables will draw the customer into a more personalized and fun dining experience.
Overall benefits of digital signage in the food and beverage industry:
- Real-time price and content management
- Centralized, instantaneous control of displayed content
- Dynamic engaging, entertaining, and up-to-date content
- A personalized customer experience
- Swift order processing, improved waiting times and increased order accuracy
- Reduced perceived waiting times for customers
- Easy handling of nutritional and allergen information
Easy to manage and great for streamlining processes, digital signage is here to stay. In a sector as competitive as the food and beverage industry, only those who leverage new technologies will be able to effectively compete. Now is the time for food and beverage businesses to fully understand the ways that digital signage can help and utilize all possibilities on offer.
The possibilities for the implementation of digital signage in corporate offices and businesses are only limited by the imagination. When combined with corporate strategy, digital signage solutions can enhance and optimize business activities and assist in building a focused and motivated workforce. Digital signage can be a powerful way to reach out and connect with employees and customers, strengthen a corporate brand, and reduce overall costs.
Ensure your school and students are not left behind by implementing smart enhancements in the classroom. With the development of digital signage, there are incredible possibilities for implementation in the field of education. Be it a classroom tool for teachers or a way to disseminate information rapidly, the opportunities that digital signage can offer the academic world are near endless.
Governments and public offices stand to see the most value from digital signage implementation in their end-of-year balances. With the majority of the population already reliant on digital technologies in their everyday lives, a modern government should also be leveraging digital advancements. With the introduction of digital signage in government buildings, you can ease the burden on staff and improve the visitor experience.
Use digital displays strategically in your healthcare clinic to navigate, inform, promote, and keep patients safe. In the long-term, investment in digital signage can bring about great improvements in the healthcare industry. By reducing the stress and anxiety of patients and visitors, their overall experience will improve. With clever and varied implementation, digital signage will also lessen the burden on hospital and healthcare staff.
Hospitality businesses have a lot to gain when it comes to implementing digital signage. Not only does it look fantastic and modernize the overall aesthetic of a location, but it will also streamline the running of any busy business in the hospitality industry. Use digital signage to provide information on-demand, and give guests a convenient tool to get the most out of their stay.
Digital signage hardware, software, and technology are now aligned to enable digital signage to work wonders for retail. By using technology to replace traditional print and other media in a visually dynamic form, digital displays are proving very successful at enticing customers off the street and into retail outlets. Digital signage is an eye-catching, attention-grabbing promotional tool that can help retailers entice customers back into their stores by offering them an interactive shopping experience.