The modern office has evolved beyond the crowded bullpen of the ‘70s and ‘80s. It’s moved past the wall-to-wall cubicles that dominated the 90’s. We’re even drifting past the completely open-office design that gripped us in the mid-2000s. But office layout is about more than trends. It’s about creating a space that makes your team and clients feel comfortable and productive.
This means thinking beyond a faster internet connection or complimentary coffee and snacks and adding the small touches that transform your workspace from “ok” to somewhere your team thrives.
Digital signs can be a major office differentiator. When used strategically, digital signs can enhance your office. They can improve productivity by highlighting valuable information where everyone can access it. Plus, they give your office that coveted polished, high-tech look.
Let’s dig deeper and look at three advanced ways you can use digital signage to impress clients and delight employees in your office.
3 Digital signage uses for the office
1. Bring your reception area into the digital age
“A first impression is a lasting one.”
This saying is especially true when it comes to meeting with a prospective client for the first time. Your reception area is one of the first things your prospect sees. This immediately affects their opinion of your organization – and you haven’t even talked business yet. The right type of reception area can foster a good first impression before you meet and digital signage can help perfect that initial experience.
Use digital signage to craft a space that informs and entertains
As digital screens become increasingly affordable, more and more businesses have started using them in their reception areas to entertain people as they wait. Most often you’ll find digital signs in the form of a TV playing a local broadcast or a family-friendly movie running in the background. While that’s an ok use of screens, it makes your office reception area feel like any other public space. It doesn’t really set you apart.
Imagine if – instead of seeing an unrelated show – clients entering your business were greeted, by a sophisticated interactive display. A digital sign that could direct them to exactly who they need to talk to while entertaining them with information relevant to your business and its history.
Digital signage can be tailored in such a way as to provide a unique experience to every visitor. Facial recognition technology can recognize business partners and alert you to their arrival while displaying relevant information that can enhance the waiting experience.
Digital signs can also be programmed to deliver unique content based on the number of times a client or guest has visited your office. This ensures that content remains fresh to viewers by avoiding repetition.
Courtesy and security
Introducing a networked guest register is a simple but elegant way to make a statement and improve productivity at the same time. Linking your guest book to the internal email network of your business can alert meeting participants to the arrival of other parties. This also creates a comprehensive log of visitors in the event of a fire or a security breach.
Digital signage can also be integrated into an all-digital reception area. Complete automation can add a level of sophistication to first and subsequent encounters that even the best human receptionist will find difficult to beat.
2. Create information displays and booking systems points
Conference rooms are precious. They’re a finite commodity in a busy office and they’re almost always overbooked. However, they don’t have to be. What if, instead of having meetings interrupted by a polite knock on the door, everyone in the office knew when and where meetings were taking place?
Digital signs aren’t just useful to direct your clients. They can be invaluable scheduling resources to your employees as well. Having a central booking system is crucial to large organizations. However, if employees don’t regularly check emails or are away from their desks, this system is limited.
That’s why you can create a central nexus of productivity anywhere in your office with the right display set up. This gives employees up-to-the-minute information on what resources are available, who’s working on what project and what the company priorities are for the day.
Just like a tailored reception area, these displays can provide information unique to each employee through face recognition or manual input.
3. Display engaging presentations
One of the first uses of projection technology at the turn of the century was to relay information from one group to another. Today, as organizational structures get more complex, we need exceptionally effective ways to communicate. That’s where digital signs can help.
Digital signage excels at delivering content tailored to the individual even in a public space. That’s why it makes perfect sense to implement a digital display in meeting rooms and use it during presentations where information needs to be relayed in a personal way. Your digital display can improve meetings by delivering content that’s relevant and engaging and that participants can relate to.
Depending on where your customers are, you may want to include video conferencing or screen sharing in your display suite. You can also set up input devices at appropriate seats so participants can see additional data, vote on project decisions or take notes on what your presenter is discussing. This keeps presentations engaging and helps everyone focus on the presenter and a single screen instead of looking at their phones and laptops.
Using digital signage to create a productive, modern office
There are hundreds of ways to implement digital signage in your office but it’s important that the technology fits well within your organization. Screens make information easier to see and understand but there needs to be a solid digital display strategy in place to make the most of your investment.
Before investing in digital screens, make a list of your priorities. Think about what purpose each screen will serve and then choose accordingly. As this technology continues to evolve, your options will keep growing. That’s why it’s crucial to make strategic decisions that make your office a more productive place.
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