The average person spends 90,000 hours of their life at work – so it’s understandable that employees want to work for corporations that prioritize health and safety and create safe workspaces for their staff – especially following the global pandemic.
One highly effective and affordable way to create safe workspaces is using digital signage.
Digital signage involves the use of powerful, dynamic, and interactive screens that display visuals, videos, and interactive content to engage passers-by – in this case, your employees.
The effectiveness of digital signage for employee communications
While you might think digital signage is for retail stores, fast-food restaurants, and outdoor advertisements, digital screens are also an excellent employee communication tool.
Everything that makes digital screens effective on shoppers, guests, and consumers work just as well on employees, including:
Out attention is naturally drawn to movement and motion – we’re all instinctively trying to protect ourselves against predators. This makes dynamic and interactive screens ideal for grabbing employee attention – something that an overflowing email inbox struggles to replicate.
There’s only so much text you can squeeze onto a digital screen, which means the information shared must be sharp and impactful. This makes digital signage communication easy for employees to digest and remember – even if they only catch a glimpse while dashing between meetings.
That health and safety poster clinging onto the last piece of tape with dear life, became outdated the day you put it up. Digital screens allow you to update content whenever you want – making your digital screen content always relevant, and less ‘part of the furniture’ and more ‘something to check every time you walk past’.
It’s for these reasons that many corporations use digital signage in the office as a key internal communications channel. And its most important job? Creating safer workspaces.
Further reading: The power of digital screens: why digital signage works
7 ways to create safe workspaces using digital signage
The undeniable benefits of digital signage in the workplace make them particularly useful at creating a safe working environment because, unlike your forgotten poster or dull minutes, screens demand attention.
How can you specifically use this to your advantage and improve workspace safety?
1. Promoting social distancing and COVID-safe measures
Social distancing is still crucial in the fight against COVID-19, but many employees are becoming tired and forgetful with COVID-safe measures.
Use digital signage to help employees maintain social distancing and good hygiene measures by:
- Directing a one-way flow of foot traffic through the building
- Reminding employees about the importance of social distancing
- Sharing the canteen’s daily menu and removing all paper menus
- Alerting employees to over-occupied rooms.
You could even place digital signage in your employee restrooms and display a handwashing countdown timer.
2. Monitoring and improving employee mental wellbeing
It’s easy to forget that mental wellbeing falls under health and safety. However, with depression causing an estimated 200 million lost workdays each year, it’s a costly thing to forget.
Monitor your employees’ mental well-being by using digital screens to conduct a quick “how are you feeling” poll.
When your workforce’s overall mental well-being falls below a certain level, use the same screens to share positive mental health messages that encourage employees to check on each other, while providing details of how to seek confidential help.
3. Sharing relevant health and safety updates
Let’s be honest; not many employees want to read the minutes from your monthly health and safety meeting. And, even if they did, many don’t have the time to. Unfortunately, this means many employees aren’t aware of critical safety updates.
Digital signage shares relevant health and safety updates, depending on the physical location of the screen. Not only are employees more likely to pay attention to a digital screen, but the location of the screen makes the information relevant to them – making them more likely to absorb the message.
For example, updates to the safe use of audio-visual equipment in the boardroom could be displayed on digital signage immediately outside or inside the boardroom, while safety protocols for people leaving the office after dark can be displayed on all screens at 5 pm.
4. Sharing your current health and safety stats
Sharing up-to-date health and safety statistics encourages employee accountability and good behavior because:
- A poor record makes employees more conscious of their own actions.
- A positive record makes employees more determined to maintain their winning streak.
Digital signage enables you to share up-to-the-minute health and safety stats dynamically and engagingly, using branded graphics and videos.
5. Issuing red alerts and instructions
In a genuine emergency, you want every employee to be aware of the situation and know how to respond, regardless of where they are or what they’re doing.
Digital signage can issue red warning alerts to every screen on site. This is useful for:
- Evacuating the building and directing employees to the nearest fire escape
- Alerting first aiders and fire wardens and directing them to emergencies
- Putting the building on lockdown and discouraging employees from leaving.
6. Reporting health and safety breaches
Not everyone feels comfortable reporting a health and safety breach to their manager – and not everyone remembers the breach by the time they return to their desk.
Interactive digital signage can allow anonymous and immediate reporting of breaches, enabling you to act quickly before any damage is done.
7. Reminding employees of their responsibilities
We can all be guilty of working unsafely – whether that’s cutting corners, forgetting to do something, or being misinformed.
Digital signage can impart regular and friendly reminders to employees about safe ways of working, such as:
- A checklist before entering non-corporate areas, such as a warehouse (hard hat, hi-vis, flat shoes, etc.)
- An animation showing the correct way to sit at a computer
- An interactive quiz on how to conduct a risk assessment.
Further reading: Top uses for digital signage in corporate offices
Your employees are your most valuable asset, so it’s crucial they feel safe and they are safe.
And just because your employees work in a corporate office, doesn’t mean there aren’t risks in their everyday working lives.
By investing in the right tools and technology to promote health and safety, you can create safe workspaces for your employees.