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Current events have pushed many businesses to adopt a digital-first strategy, and learning should be no expectation. However, if you thought that digital learning just involved e-courses and online tests, think again.

There are a variety of ways to implement interactive, engaging, and impactful digital learning into your business, giving your organization an irresistible competitive advantage. You just need to know how.

The competitive advantages of digital learning

Digital learning has come a long way since the early days of pre-recorded videos, large file downloads, and multiple-choice online tests.

Today, businesses can use video conferencing, collaboration documents, digital whiteboards, and interactive signage to deliver a unique and impactful learning experience to staff. This has many competitive advantages, including:

Cost savings

Internal and external online courses can save a significant amount of L&D budget. Aside from the obvious travel and textbook cost savings, digital courses have no venue costs, can be delivered to a large number of employees, and can span multiple office locations.


Finding the time for employees to complete training can be challenging, especially if you’re coordinating several diaries. Digital learning overcomes this problem. Travel time is removed, classes can be completed at a time convenient to employees, and it can be paused and picked up as required.

Niche skills

One of our favorite advantages of digital learning is that the teacher can be in a different room, city, or country to your employees. This gives you access to niche courses and specialist skills that can give your workforce a significant advantage over your competitors.


We all know that learning can be boring. Stuffy lecture halls, monotone teachers, and dry topics can all make paying attention and retaining information difficult. Not digital learning. You can use video, animations, interaction, and live chat to make the learning experience fun. This means that more people will take part, pay attention, and turn their new skills into actionable business results.

Attracting talent

Did you know that by 2025, 75% of the workforce will be Millennials? If you want to attract the best talent, you need to have the best tools and opportunities. Digital learning brings your L&D strategy into the current century and prepares is for the next generation.

Retaining talent

According to LinkedIn, 94% of employees would stay longer at an organization that invested in their careers. Digital learning allows you to invest in your employee’s careers without worrying about the cost or time consequences.


Finally, if there’s anything that 2020 has taught us, it’s the importance of business agility. Digital learning allows you to continue upskilling and developing your employees regardless of what’s happening outside.

How to use digital learning in your organization

With so many competitive advantages to digital learning, you’ll want to get started straight away. But where do you begin?

There are many ways to use digital learning in your business, here’s a selection of our favorite:

Notice board training

If you’re using your staff notice board to advertise last week’s lunch menu and a car that probably sold months ago, you’re using it wrong.

Digital signage for corporate offices transforms your staff noticeboard into an interactive, engaging, and exciting communication channel for your employees. And, this is the perfect setting for some bite-sized training.

You can use an interactive display to run a one-minute multi-choice quiz on the health and safety policy, show a 30-second video of relevant industry updates, or collect email addresses for your next course on equality and diversity.

Internal refresher courses

Refresher courses are great for ensuring that everyone’s knowledge is up-to-date or ahead of the curve. However, when delivering content that has been delivered before, it can be difficult to engage attention.

Digital signage virtual whiteboards can help. With a digital signage whiteboard, you can use video, text, drawing, group collaboration, and multi-office collaboration to make the learning experience interactive and memorable.

Following the session, you can save the work completed on-screen and email it to participants – cementing the knowledge and continuing the learning experience.

External experts

External experts can really enhance your internal training courses, especially when delivering content of a specialist nature. However, external experts can be expensive.

Two-way video conferencing can reduce the cost of bringing an expert teacher to your office by removing any travel and accommodation costs. You can also extend the session to other departments and office locations to benefit even more of your employees.

Video conferencing digital screens can also be used to share screens and work collaboratively with teachers and other offices, to further enhance the learning experience.

Virtual teach-ins

External experts are great, but you probably have a tonne of knowledge and skills internally – why not share it?

Another great use for video conferencing and integrated whiteboards is a virtual teach-in. A teach-in is when an employee delivers a lesson on a topic they’re skilled in and passionate about. This saves costs and is far more engaging and interesting than learning from someone you don’t know.

External courses

Digital education technology allows colleges and universities to offer e-learning courses that are delivered and tested online. By funding external digital education, you can open your business up to a wide range of new skills and competencies that would be difficult to obtain in-house or without granting study leave for physical attendance.

To facilitate and encourage external online courses you should provide your employees with the necessary tools for success. This may include a laptop to take home, a tablet, video conferencing facilities, and virtual whiteboards for working with other students.

Bringing the lesson to an end

Implementing digital learning into your organization gives you multiple opportunities to upskill your employees, giving you a competitive advantage, and keeping your employees happy.

However, an employee is only as good as their tools. When implementing a digital learning strategy, it’s crucial to have the necessary tools and equipment to make the learning experience as seamless, effective, and memorable as possible.