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TVs and monitors allow organizations to create both experiences and possibilities in the workplace. This is especially true in offices and conference rooms, where the role of the TV is quickly expanding as the capabilities of digital displays expands.

While commonplace in many areas, choosing the right screens for business use can allow you to enhance and improve the work experience, so that people can do more with their time.

This article focuses on choosing corporate TVs for communication purposes such as in conference and meeting spaces. These TVs are typically directed at more than one audience-member, are positioned to be viewed from around a room, and are used for multi-purpose viewing of information including presentations, branding material, corporate messaging, and video calling.


Display size should be chosen based on room size. A too-small screen is difficult to see and will impede work or communication. One that is too-large can be difficult to view and may actually cause eye strain.

It’s important to review the width and depth of the room, seat positioning, and how many people are in the room.

Most experts recommend that you sit a minimum of a factor of 2:1 away from a screen. So, if you have a 72-inch screen, you’d want viewers to be about 12 feet away.

  • What’s the distance from the back of the room to the screen?
  • What’s the distance from the front of the room to the screen?

For example, if your room is 20 feet wide and you intend to seat about 15 people, you could comfortably arrange seating so that every individual is at a comfortable range from a 60-72-inch screen.

You can choose display size first and arrange seating around it. You can also calculate display size needs based on the room.

Display Quality

Display quality is an important consideration, but it heavily depends on content. For example, you will often have 4K screens available, but if your content is not in 4K, you may not need it.

HD and HD-Ready displays are typically the most affordable and offer very high quality for presentations, video, and video calling. 4K screens offer sharper image definition and quality at a resolution of 4,000 pixels.

  • Higher resolution means more detail is visible and from further away
  • Higher resolution is typically sharper and cleaner with more color contrast

Not every organization needs high quality displays, but they can be helpful for ensuring everyone can see messaging, for branding, or for sharing small details or important elements such as precise colors.


Connectivity affects how and why employees can use displays. Here, you likely want a basic range of connectivity options including Bluetooth, WIFI, Ethernet, and potentially USB. AV Ports and HDMI should be a given. However, you might not need all of these connectivity options. 

Bluetooth – Allows you to quickly connect devices such as remote controls or clickers, smartphones and tablets, or other devices. This is very useful for giving presentations. 

WIFI/EthernetInternet connectivity allows you to make use of software as a service, to access servers and files, and to support native video calling. You may also want to use WIFI to create localized networks so that users can share files and information from devices. WIFI/Ethernet are essential for video calling of any kind.


Smart TVs were once a luxury, but today they should be considered a standard.

Smart TVs function as miniature computers, allowing you to install apps such as VoIP and conferencing solutions, presentation software, and even server access directly onto the computer.

Smart TVs also allow remote updates, remote content updates, and integrated file sharing to support everything from video conferencing to whiteboarding and screen capture.

While your specific need for these features will heavily depend on your office and organization, these features can be used for:

  • Remote conferencing
  • Inviting (remote) guest speakers
  • Sharing pitches and presentations and allowing guests or teams to interact with screens in real time
  • Live brainstorming sessions with screen-record to capture all information
  • Easy file-sharing, even from remote locations
  • Corporate branding
  • Corporate messaging
  • Emergency messaging

Smart TVs offer a lot of value and many are available as thin, lightweight, and integrated displays. For example, System on a Chip displays feature microcomputers with no need for external players.

Sound Features

Most business needs will eventually require sound and it is up to you whether that sound should incorporate sound. Depending on the size and purpose of the room, this might include purchasing a TV with built in speakers, purchasing a separate sound system, or utilizing headsets. Each has pros and cons and they heavily depend on what you are doing with the room.

  • Built-in TV speakers are often suitable for presentations and simple media but not capable of handling complex sound such as multiple people on a conference call
  • Noise isolation and background noise reduction become important as you add more people to a room.
  • Most large rooms require either speakers, headsets, or both depending on what you’re sharing to ensure everyone can hear speakers in every part of the room


TV interfaces impact how employees or visitors can interact with and utilize displays. This can range from simple remote control to highly interactive touchscreen displays. Most TV display types have advantages, but again, choosing the best option depends on your needs.

  • Remote controls limit functionality but keep people from needlessly changing displays
  • Tablet or web-portal interfaces offer convenience and easy control
  • Touchscreens offer the most interactivity including whiteboarding, but have to be high quality to be effective

Choose a display type based on how individuals are using displays. If you mostly want people to sit and watch a screen with presentations or video calling, consider remote control. If you want managers or team leads to interact with displays and share content and KPIs, touchscreens or tablet controls are ideal. If you want everyone to interact, touchscreen or multi-tablet interaction is the way to go.

In most cases, you can easily choose a TV for corporate needs by identifying needs, setting a budget, and choosing models that fit that scope. Pay attention to factors such as compatibility with existing software such as room or resource booking, VoIP, or other hardware. It’s also a good idea to ensure that most or all TVs in your organization are the same, so individuals can easily move between rooms and interact with any devices available to them without requiring additional training.