Despite advertising very diverse products and brands these incredibly successful outdoor ads all share very similar design features. They focus on simplicity, speaking directly to the audience in a very clear unmistakable way. They focus on one issue and they make it personal, whether it’s the color of your car, how fast you can run, what you’re listening to or where you’re going. In a world full of noise and bright lights, simplicity can be a welcome (and eye-catching) break.
A smart LED screen allows you to run advertisements, special offers, and share information visually throughout your storefront. Smart TVs are connected to your store's internet connection and typically use Wi-Fi to receive their content. Depending on your business needs, you may choose to have one or many screens located throughout your space.
Chances are good you wouldn't discount traditional advertising as a good choice for your business, so why not DOOH? Whether you're a small, family-run business or a large, multinational conglomerate, DOOH helps you close the loop on your digital marketing efforts and can act as a strong player in your marketing mix.
While digital signage is far from new to most public transit networks, digital displays can greatly increase the capability of public transportation to communicate with passengers in meaningful ways. Modern transit uses displays to guide passengers, drive revenue, and increase customer satisfaction benefiting both passenger and the organization.
Digital signage offers a great deal of opportunities to drive sales, connect with customers, and help customers to make better and more informed choices. This will often naturally result in increased sales, through a combination of better customer awareness of product options and increased customer satisfaction.
Digital signage platforms essential power your displays, pushing content to screens, updating data, and driving what people see. They’re one of the most important aspects of your digital signage network, and it’s important that you pick one that meets your organization’s needs.
Where and how does your organization benefit from integrating digital? This guide to screen placement in hotels and service areas will help you make the most of digital signage networks, and to leverage your own displays in these areas.
Digital signage offers a relatively affordable way to push messaging to employees in ways that motivate, inform, and organize workers. This is valuable throughout the year, but especially so for the holiday period when most workers are temporary, don’t have enough training to perform well and where management is likely struggling.
Digital signage offers a lot to retailers and it can enhance and improve the holiday shopping experience. Most of what you can do with digital signage helps customers enjoy their time in your store, which will improve customer satisfaction and likely boost sales as a result.
The holidays are a busy period for most organizations, but digital signage can lighten the load and reduce costs for many of them. Whether your organization already has digital signage installed or you’re looking to complete your implementation before the season starts, digital signage has a lot to offer during seasonal peak periods. These tips will help you make the most of digital signage throughout the holidays, so your organization can keep up with demand, offer more value, and continue to keep customers happy.