There are hundreds of ways to implement digital signage in your office but it’s important that the technology fits well within your organization. Screens make information easier to see and understand but there needs to be a solid digital display strategy in place to make the most of your investment.
When you get the three vital components down - when your hardware, software and content align with the goal for your set up - then your digital signage system can truly support your goals.
Digital signage empowers non-profit organizations to inform, promote, and communicate current events and messages in an ever-changing dynamic format. Using a combination of video, text, audio, and photography, digital out of home (DOOH) can be used for capital campaign marketing, donor recognition, public relations, or other initiatives.
As competition in the retail space continues to heat up, you need to make it easy for your customers to choose you. Using smart TVs around your store can help you create a unique, interactive experience that keeps them coming back for more.
Digital out of home advertising is one of the fastest growing advertising options. New technologies like advertising and programmatic make it easy for even small businesses to set up and start earning ad revenue with signage, even around existing content like infotainment, entertainment, and customer information.
Educational environments ranging from high school to college to universities are increasingly integrating digital signage. For most, digital signage represents the dual goal to modernize and increase convenience for students while driving revenue and value. This means that displays must take on multiple roles, serving ads to drive revenue, directing students, and offering added value in any space.
As technology evolves and interactive DOOH screens become more common, the opportunities for engaging consumers will be endless. By leveraging these technologies and mining consumer data to understand behaviors, marketers will be able to further influence consumer behavior and encourage higher DOOH advertising spends.
Planning the digital signage network best designed to meet your campus' needs before investing in the hardware is a critical first step. Focus on plotting out the four main steps of your campaign - content, network management, location, and budget - and identify your objectives early on. From there, you'll be best equipped to narrow down the hardware specifications you need based on what is most important to your campus.
Digital capabilities change almost by the day and consumers' expectations of what can be provided are rising. With kiosk technology, you can take the best of what you do - providing excellent food service - and combine it with the ease and empowerment kiosk technology has to offer to create the best possible customer experience.
Despite advertising very diverse products and brands these incredibly successful outdoor ads all share very similar design features. They focus on simplicity, speaking directly to the audience in a very clear unmistakable way. They focus on one issue and they make it personal, whether it’s the color of your car, how fast you can run, what you’re listening to or where you’re going. In a world full of noise and bright lights, simplicity can be a welcome (and eye-catching) break.