Latest Articles

How digital signage can take your brand direct-to-consumer

September 07, 2020

Taking your brand D2C is a bold step that can result in significant profits, customer numbers, and business growth. But it requires that little extra effort to get your brand known. These digital signage tips for D2C brands are a must for any multi-channel marketing strategy that wants to generate customer leads in the most cost-effective and impactful way possible.

Digital signage vs Mapping apps for indoor wayfinding

August 24, 2020

Digital signage offers all the advantages of real-time data for live location, feature, service, or room content updates, and only lacks real-time visitor positioning, meaning that it’s good for nearly every type of wayfinding.

How to use digital signage to tell your brand story

August 10, 2020

Telling the story of your business is just as important as the products themselves. Luckily for us, you no longer have to rely on word of mouth -  or old school technology - to spread the word. Hundreds of potential advocates walk into your business every single day. Imagine if you could mobilize them to drive your brand and business to the next level. Well… when you tell your brand’s story in a powerful way, that’s exactly what can happen.

5 digital advertising trends to look out for in 2021

July 27, 2020

The new decade is here. The last ten years in digital marketing heralded the rise of multimedia social media campaigns, video-first marketing, content marketing, natural-language SEO optimization, and a decided move towards a customer-first approach. We've analyzed the trends advertisers are excited about and have a list of the five best ways to engage with your future clients in 2020 and beyond.

How digital signage displays boost office productivity

July 13, 2020

With studies showing that digital signage is more effective at sharing information than posters or emails, more versatile as a tool, and applicable into numerous situations, it’s a good investment for many organizations. If you’re looking for an office solution, it is important to calculate costs and possible return on investment. In most cases, digital signage boosts communication, collaboration, and productivity in the following ways.

How digital signage incorporates into omnichannel marketing

June 29, 2020

Digital signage should be the lynchpin to a strategy that drives clients to your business, rewards your clients for their participation, and deepens your engagement with casual shoppers. The key to making the most out of this technology is to make sure your strategy is compatible with digital screens. 

Cloud vs on-site hosting for digital signage installations

June 15, 2020

Previously, setting up a digital signage network meant installing servers to store, transfer, and serve media to players and screens. Today, it can also mean simply renting space on a cloud network of servers, seamlessly moving all information to the cloud and to wherever it’s needed, instantly. 

Digital Signage Applications in Hotels and Casinos

April 13, 2020

Digital signage adds value by helping guests, improving branding, and driving sales across the hospitality industry. It offers powerful new ways to maximize content you’re already producing, utilize third-party content, and deliver new information in ways that improve customer satisfaction and make your organization money.

Digital Signage and Virtual Whiteboarding: The Best of Both Worlds

April 06, 2020

Digital signage is cheaper, faster, and more efficient to run than ever before. Modern displays offer everything from interactive touchscreen to onboard computers in the form of system on chip, making it easier and more efficient than ever to deploy displays for interactivity, in places that would have been inefficient only a few years ago. Most importantly, digital signage whiteboarding offers a convenient and versatile option to implement both digital signage and digital whiteboarding, truly giving your organization the best of both worlds.

4 Ways technology is transforming education

March 30, 2020

The collaborative and interactive nature of technology-based teaching methods have been shown to improve student performance and learning outcomes across different disciplines and programs. When correctly integrated into education, digital technology can also help bridge the gap between disadvantaged students and their peers. Thus, offering students a chance in education that may not have previously been available to them.