“Out of home signage” and “eCommerce business” might not be two phrases that you’d put together - after all, one is distinctly online, and the other is not. However, combining these two practices can yield impressive results for your online store and sales. In this week’s blog, we’re exploring how out of home signage can boost your eCommerce business through customers, sales, and profits.
Digital screen metrics are far more than a bunch of statistics telling you how many people saw your signage. They give you advanced insights into your screen performance against your goals, allowing you to constantly change for the better, squeeze the most ROI out of your screens as possible, and delight your audience for better business performance.
Financial institutions including banks, insurance companies, and investors are rapidly digitizing, spurred on by the need to improve customer service, improve agility, and compete with small startups disrupting the industry. Digital signage is one tool used for digitization, because it allows faster, more efficient communication, better customer service, and often lightens the load on service professionals.
On a normal day, digital signage is great for advertising your business, sharing in-store information, and improving customer experience. Now, during the pandemic, digital signage can provide an additional layer of safety for your business visitors and customers.
Teaching is never easy. Educators are under constant pressure to make lessons as exciting and engaging as possible. At the same time, they have to meet benchmarks and help students get excellent marks in tests and assessments. Computers - and tech in general - have made all that a little easier. When used intentionally, digital displays can help you improve the classroom in some pretty remarkable ways. Let's take a look at seven of them.
Digital signage is quite often touted as a powerful marketing tool, capable of delivering immense returns on everything from sales to hotel reception. But, while it’s easy to make claims that digital signage decreases perceived wait time by 33% or increases sales at Point of Sale by 23%, it’s significantly harder to track and measure return on value once you’ve installed digital signage in your own place of business.
Digital signage can do a lot for improving the quality of communication between locations, simply because it offers efficient, quality, and visible information. While it certainly isn’t the right solution for every organization, you likely could benefit from a cost-benefit analysis to determine if digital displays will solve problems, how they will work in your organization, and if the investment is worthwhile.
Implementing digital learning into your organization gives you multiple opportunities to upskill your employees, giving you a competitive advantage, and keeping your employees happy. However, an employee is only as good as their tools. When implementing a digital learning strategy, it’s crucial to have the necessary tools and equipment to make the learning experience as seamless, effective, and memorable as possible.
Digital signage has come a long way since the early days of static displays, DVDs, and manual updates. But the best is still to come. The future trends of digital signage show that existing users and new industries are in for a treat when it comes to using digital displays to enhance their products, boost their business, and connect with their audiences. Let’s take a look.