A now-ubiquitous term in urban planning, the idea of the smart city has evolved. More than advanced infrastructure, it has become an intelligent ecosystem that connects people and businesses together, all while improving the overall quality of life. Here’s how digital signage has enhanced the services in smart cities around the world.
As the retail landscape continues to evolve, technologies such as digital signage can provide uniquely physical yet highly engaging customer experiences e-commerce can find hard to replicate. The Filipino shopper today is faced with overwhelming choice, extending from the shelf to their own screens. To catch their eye, retailers today must offer more memorable, inspiring, and pleasant experiences that keep them wanting to browse in-store.
Marketing is taking OOH advertising to the next level, helping to increase impressions with innovative new solutions. As the entire world shifts toward digital, DOOH provides a highly personal yet measurable means for businesses to connect with their consumers. The challenge that remains is creating the right strategy for your business.
The secret is to advertising is selecting a few methods that are most applicable to your business model. Your product or service can easily and cost-effectively be advertised using some of these creative methods.
By following these basic tips and best practices for designing digital ads, advertisers can not only create a message which resonates more clearly but one that is less distracting and dangerous for drivers on Philippine roads.